RETARGETING & REMARKETING

Stay In Front of Every Estimate Shopper Until They Book

97% of landscape website visitors leave without filling out a form. Retargeting follows them across Facebook, Instagram, YouTube, and Google Display until they come back and book — at a fraction of the cost of a new lead.

$18

AVG RETARGETING CPL

312%

RE-ENGAGEMENT LIFT

23%

OF BOOKED ESTIMATES

9.4x

AVG ROAS
THE LEAK

97% of Website Visitors Leave Without Booking

Cold Traffic Waste

You spent $200 to get them to your site. They left. Without retargeting, that $200 is gone forever.

Needs 7-12 Touches

Hardscape buyers visit your site 8+ times before booking. No retargeting = no path back.

Competitor Poaching

Generic competitors swoop in with discount offers while your prospect is still researching.

No Capture Follow-up

They downloaded your guide. Then nothing. No retargeting on email subscribers = lost revenue.

Retargeting and remarketing for landscape companies is the system of running paid ads across Facebook, Instagram, YouTube, and Google Display targeting people who already visited your website, downloaded a lead magnet, or engaged with your brand. Effective landscape retargeting brings cost per lead down to $15-$30 (vs $150-$300 for cold traffic) and drives 20-30% of total booked estimates.

What Landscape Retargeting Actually Includes

How the Retargeting Funnel Works

Cold visitor lands on site → leaves → gets retargeted on Facebook → returns to site → still doesn’t convert → gets retargeted on YouTube → returns → books. Most buyers need 5-12 touches.

Best Platforms for Landscape Retargeting (Ranked)

Facebook + Instagram

— Highest ROI for residential landscape.

YouTube

— Best for visual storytelling and authority.

Google Display

— Great for sheer volume and brand awareness.

Want These Channels Built For You?

We’ll set up your tracking pixels and launch your first retargeting sequence in under 14 days.

Audience Segmentation That Multiplies ROAS

Different ad creative for: viewed-pricing-page visitors, viewed-portfolio visitors, abandoned-form visitors, lead magnet downloaders, email subscribers, existing customers (upsell).

Creative Strategy for Retargeting

Before/after photos, twilight outdoor living shots, video testimonials, limited-season offers, urgency-driven messaging for shoulder seasons.

Free Retargeting Audit

We’ll audit your pixel tracking and remarketing potential in 48 hours.

Sarah Jenkins
Luxe Landscapes
23% of Estimates

‘Retargeting is our most profitable ad spend. It keeps us in front of the big design-build buyers for months.’

MON–FRI 8A–6P CT

100%

REVENUE ATTRIBUTION

Real-Time

OWNER DASHBOARD

100%

CALLS TRACKED

24/7

METRICS ACCESS

What You Get With Retargeting

Deliverable
Frequency
Pixel + tracking install
ONE-TIME
Facebook + Instagram retargeting
MONTHLY
YouTube video retargeting
MONTHLY
Google Display Network ads
MONTHLY
Email list custom audience sync
MONTHLY
Lookalike audience builds
QUARTERLY
Creative production + rotation
MONTHLY
Audience segmentation + tagging
MONTHLY
Monthly performance reporting
MONTHLY
Quarterly business review
QUARTERLY
CLIENT WIN — RETARGETING

Oasis Outdoor Living — Phoenix, AZ

8.4x

ROAS IN 90 DAYS

-32%

COST PER LEAD

+212%

BOOKED ESTIMATES

‘The Lawn Agency’s PPC strategy completely changed our business. We’re finally getting leads from the neighborhoods we actually want to work in.’

Also Powering These Results

Website Design

Convert those expensive ad clicks into booked estimates with a high-performance, conversion-focused website.

SEO

Dominate the local map pack and organic search results for long-term, sustainable lead flow.

Retargeting

Stay top-of-mind for premium buyers who have visited your site but haven’t converted yet. 

Retargeting Questions

Retargeting only shows ads to people who already visited your site or engaged with you — the warmest audience you have. It costs far less per lead than cold prospecting and keeps you top-of-mind through the 7-12 touches a premium buyer needs.

Because you’re marketing to warm traffic, most landscape companies see re-engagement in the first 2-3 weeks. Booked-estimate lift typically follows within 30-60 days.

It helps, but we also build audiences from ad engagement, video views, and your customer lists — so even modest traffic can fuel a profitable retargeting funnel.

Primarily Facebook + Instagram, YouTube, Google Display, and Pinterest — ranked and budgeted by where your premium buyers actually spend time.

Ready to Stop Letting Visitors Walk Away?

Free 20-minute strategy call. We’ll audit your current tracking and show you exactly how many leads you’re losing to no follow-up.

30-day money-back guarantee. No long-term contracts.