Stay In Front of Every Estimate Shopper Until They Book
97% of landscape website visitors leave without filling out a form. Retargeting follows them across Facebook, Instagram, YouTube, and Google Display until they come back and book — at a fraction of the cost of a new lead.
You spent $200 to get them to your site. They left. Without retargeting, that $200 is gone forever.
Needs 7-12 Touches
Hardscape buyers visit your site 8+ times before booking. No retargeting = no path back.
Competitor Poaching
Generic competitors swoop in with discount offers while your prospect is still researching.
No Capture Follow-up
They downloaded your guide. Then nothing. No retargeting on email subscribers = lost revenue.
Retargeting and remarketing for landscape companies is the system of running paid ads across Facebook, Instagram, YouTube, and Google Display targeting people who already visited your website, downloaded a lead magnet, or engaged with your brand. Effective landscape retargeting brings cost per lead down to $15-$30 (vs $150-$300 for cold traffic) and drives 20-30% of total booked estimates.
What Landscape Retargeting Actually Includes
Facebook + Instagram retargeting — Visual ads following prospects on social feeds.
YouTube video retargeting — Pre-roll ads featuring project walkthroughs and testimonials.
Google Display Network retargeting — Banner ads on local news and home improvement sites.
Email list retargeting — Syncing your CRM list with ad platforms for custom audiences.
Lookalike audience expansion — Targeting homeowners who 'look like' your best customers.
How the Retargeting Funnel Works
Cold visitor lands on site → leaves → gets retargeted on Facebook → returns to site → still doesn’t convert → gets retargeted on YouTube → returns → books. Most buyers need 5-12 touches.
Best Platforms for Landscape Retargeting (Ranked)
Facebook + Instagram
— Highest ROI for residential landscape.
YouTube
— Best for visual storytelling and authority.
Google Display
— Great for sheer volume and brand awareness.
Want These Channels Built For You?
We’ll set up your tracking pixels and launch your first retargeting sequence in under 14 days.
Retargeting only shows ads to people who already visited your site or engaged with you — the warmest audience you have. It costs far less per lead than cold prospecting and keeps you top-of-mind through the 7-12 touches a premium buyer needs.
Because you’re marketing to warm traffic, most landscape companies see re-engagement in the first 2-3 weeks. Booked-estimate lift typically follows within 30-60 days.
It helps, but we also build audiences from ad engagement, video views, and your customer lists — so even modest traffic can fuel a profitable retargeting funnel.