Built Because Generalist Agencies Were Failing the Green Industry
The Lawn Agency wasn’t born in a marketing suite. It was born on the back of a trailer. Our founder spent a decade as an operator, feeling the frustration of paying generic agencies thousands for “brand awareness” that didn’t fill the schedule.
We saw $5M companies being treated like local bakeries. They didn’t need “likes”— they needed booked estimates for high-margin hardscape projects and recurring maintenance contracts.
So we built the Landscape Growth System™. A productized revenue engine designed specifically for the seasonality, high-ticket nature, and operational reality of the green industry. We don’t just “do marketing”—we install growth.
100%
LANDSCAPING ONLY
ONE
PER MARKET
48-Hour
SYSTEM LAUNCH
DONE-FOR-YOU
REVENUE ENGINE
Five Things That Make Us Different
Niche-Only Focus
We don’t work with plumbers or dentists. We exclusively serve the green industry, meaning we already know what your customers are searching for.
Market Exclusivity
We don’t play both sides. Once you’re a client, your territory is locked. We will never work with your direct competitors.
90-Day Guarantee
If we don’t generate at least 20 qualified leads in your first 90 days, we work for free until we do. We share the risk with you.
48-Hour Launch
No 3-month onboarding cycles. Our productized system allows us to have your engine live and generating leads in 48 hours.
Booked Estimates, Not Vanity Metrics
We don’t report on “impressions” or “clicks.” We report on lead volume, cost per lead, and most importantly, the revenue generated for your business.
OUR METHODOLOGY
The Landscape Growth System™
The operating system we install in every client’s business to ensure predictable, scalable revenue.
Local SEO
Owning search results
Speed-to-Lead
Instant prospect engagement
Reputation
Review generation flywheel
Paid Pipeline
Targeted ad campaigns
CRM Tracking
Full sales visibility
Reporting
Owner ROI dashboard
MEET THE FOUNDER
Justin Miller
Founder, The Lawn Agency
“I didn’t build this agency to be another marketing firm. I built it because I was tired of seeing good landscaping businesses fail because they couldn’t figure out the ‘online stuff’. We speak operator because we were operators. Our mission is to help 100 landscapers reach $10M in revenue.”
Yes, exclusively. We serve landscaping, hardscaping, and lawn care companies doing $2M-$10M in annual revenue. We don’t work with any other industries.
We serve landscaping companies in all 50 states. Schedule a call to check if your specific market is available — we only take one company per metropolitan area.
Our system is designed for established operators doing $2M-$10M in annual revenue. If you’re below $2M, we recommend reaching out when you cross that threshold.
Ready to See If We're a Fit for Your Market?
Free 20-minute call. No pitch deck. We’ll tell you straight if we can help.