BUILT BY OPERATORS, FOR OPERATORS

We Only Do One Thing. And We Only Do It For The Green Industry.

$1M–$10M landscaping and lawn care companies are the only businesses we work with. That focus is the entire reason we get results.

WHY WE EXIST

Built Because Generalist Agencies Were Failing the Green Industry

The Lawn Agency wasn’t born in a marketing suite — it was born running a service business that lived or died by the schedule.

We learned this playbook in the field, not in a boardroom. Generic, retainer-chasing agencies report on clicks and impressions; we learned the one thing they never will — brand awareness doesn’t fill a route. Booked jobs do.

Since then, we’ve put that system to work for hundreds of service businesses across the United States — pest control, landscaping, hardscaping, tree services, and lawn care. Different trades, different territories, same result: a schedule that stays full. That’s the proof the playbook isn’t luck or one lucky market. It works wherever there’s a route to fill.

We’re not theorists who read about your industry. We’re operators who’ve sat where you sit, sweated the same slow weeks, and figured out how to make the phone ring.

100%
GREEN INDUSTRY
ONE
PER MARKET
48-Hour
SYSTEM LAUNCH
DONE-FOR-YOU
REVENUE ENGINE

Five Things That Make Us Different

Niche-Only Focus

We don’t work with plumbers or dentists. We exclusively serve the green industry, meaning we already know what your customers are searching for and we have the blueprint.

Market Exclusivity

We don’t play both sides. Once you’re a client, your territory is locked. We will never work with your direct competitors.

30-Day Guarantee

If we don’t generate at least 30 qualified leads in your first 30 days, we work for free until we do. We share the risk with you.

48-Hour Launch

No 3-month onboarding cycles. Our productized system allows us to have your engine live and ready to generate leads in 48 hours.

Booked Estimates, Not Vanity Metrics

We don’t report on “impressions” or “clicks.” We report on lead volume, cost per lead, and most importantly, the revenue generated for your business. 

OUR METHODOLOGY

The Landscape Growth System™

The operating system we install in every client’s business to ensure predictable, scalable revenue.

Local SEO

Owning search results

Speed-to-Lead

Instant prospect engagement

Reputation

Review generation flywheel

Paid Pipeline

Targeted ad campaigns

CRM Tracking

Full sales visibility

Reporting

Owner ROI dashboard

MEET THE FOUNDER

Brad Ormsby

Founder, The Lawn Agency

“I didn’t build this agency to be another marketing firm. I built it because I was tired of seeing great businesses fail because they couldn’t figure out the ‘online stuff’. We speak operator because we are operators. Our mission is to help 1,000 landscapers reach $10M+ in revenue.”

How We Operate

Operator Language, No Agency-Speak

We talk about crews, trailers, and hardscape margins. We don’t hide behind jargon like ‘top-of-funnel engagement’.

Booked Estimates Over Vanity Metrics

A million impressions don’t pay the bills. We obsess over the only metric that matters: high-quality booked estimates.

Radical Transparency

You’ll see exactly where every dollar goes and which campaigns are driving the most revenue. No hidden data.

We Say No Often

If you’re not in the green industry or doing less than $1M, we aren’t the right fit. We protect our focus to protect our results.

ABOUT THE AGENCY

Frequently Asked Questions

Niche-only + operator background; you’ve run a service business, not just read about one.

Focus is the reason it works — we already know the keywords, seasonality, and buyer behavior. We like predictable results and we’ve done it 10,000 times so there’s no mystery. 

Fair — most owners we talk to have been. The difference is we put skin in the game. We guarantee lead volume in writing, we report on real revenue instead of vanity metrics, and you’ll see exactly where every dollar goes. If we don’t perform, you don’t stay. That’s the whole model.

Absolutely not – all work is done in-house by US experts. 

It’s the complete revenue engine we install in every client — six parts working together: Local SEO to own your search results, Speed-to-Lead to engage prospects in under 60 seconds, a Reputation flywheel to generate reviews, a Paid Pipeline to get leads in the door fast, CRM tracking for full sales visibility, and an owner ROI dashboard so you always know what’s working. Not piecemeal “marketing” — one complete system. 

We only work with one company per metropolitan area, so if your direct service area is claimed, we’ll tell you on the strategy call. Sometimes we can work an adjacent market, but we will never take a client who competes with you. The flip side: sign first, and your competitors are locked out of hiring us.

A good in-house marketer costs you $70K–$120K a year plus benefits — and they’re one person who’s average at ten things. For less than that you get an entire senior team, a proven system, and a launch in 48 hours instead of a six-month ramp while someone learns your business. And you’re not stuck if it doesn’t work out.

It depends on your tier, but the core is local SEO, Google Business Profile optimization, reputation management, and reporting at the entry level — then speed-to-lead automation, paid ad management, and advanced CRM as you move up, with multi-channel dominance, and a dedicated account manager. We’ll recommend the right level on the call based on your market, not upsell you into something you don’t need.

Yes — managing the seasonal swing is half the job in this industry. We build year-round campaigns that shift focus across your services so crews stay busy: hardscape and design in peak season, maintenance contracts to smooth the middle, and snow or off-season offers to keep revenue coming when the mowers stop.

Almost not at all after onboarding. We collect everything we need in one 60-minute session, then it’s done-for-you. You show up to a monthly reporting call to review real revenue and approve direction — we handle the rest. You run your crews; we run your growth.

Then we either take over and improve what’s working or rebuild what isn’t — and either way, you own all of it. No starting from scratch unless your current setup is actively costing you money. We’ll tell you honestly which it is.

By booked, qualified estimates and the revenue they produce — full stop. We define “qualified” in writing before we start so there’s no moving the goalposts, and you see it all on a live dashboard. If the revenue isn’t there, the relationship isn’t working, and we both know it.

No long-term lock-in. After the initial 90 days — which is the window the system needs to prove itself — you’re month-to-month and can cancel anytime with 30 days’ notice. We’d rather earn your business every month than trap you in a contract.

Most clients see qualified leads within the first 3–5 days after launch, and we guarantee 30+ in the first 30 days. We launch the full system within 48 hours of onboarding, so there’s no three-month “strategy phase” before anything goes live.

Yes — everything we build is yours: the website, landing pages, ad accounts, CRM data, and every lead. There’s no platform lock-in and nothing held hostage if you leave. That’s non-negotiable on our end.

Ready to See If We're a Fit for Your Market?

Free 20-minute call. No pitch deck. We’ll tell you straight if we can help.

“We don’t just build websites; we build revenue engines for the green industry.”

— BRAD ORMSBY, FOUNDER