BUILT BY OPERATORS, FOR OPERATORS

We Only Do One Thing. And We Only Do It For Landscapers.

$2M–$10M landscaping and lawn care companies are the only businesses we work with. That focus is the entire reason we get results.

Founder on jobsite — The Lawn Agency
WHY WE EXIST

Built Because Generalist Agencies Were Failing the Green Industry

The Lawn Agency wasn’t born in a marketing suite. It was born on the back of a trailer. Our founder spent a decade as an operator, feeling the frustration of paying generic agencies thousands for “brand awareness” that didn’t fill the schedule.

We saw $5M companies being treated like local bakeries. They didn’t need “likes”— they needed booked estimates for high-margin hardscape projects and recurring maintenance contracts.

So we built the Landscape Growth System™. A productized revenue engine designed specifically for the seasonality, high-ticket nature, and operational reality of the green industry. We don’t just “do marketing”—we install growth.

100%
LANDSCAPING ONLY
ONE
PER MARKET
48-Hour
SYSTEM LAUNCH
DONE-FOR-YOU
REVENUE ENGINE

Five Things That Make Us Different

Niche-Only Focus

We don’t work with plumbers or dentists. We exclusively serve the green industry, meaning we already know what your customers are searching for.

Market Exclusivity

We don’t play both sides. Once you’re a client, your territory is locked. We will never work with your direct competitors.

90-Day Guarantee

If we don’t generate at least 20 qualified leads in your first 90 days, we work for free until we do. We share the risk with you.

48-Hour Launch

No 3-month onboarding cycles. Our productized system allows us to have your engine live and generating leads in 48 hours.

Booked Estimates, Not Vanity Metrics

We don’t report on “impressions” or “clicks.” We report on lead volume, cost per lead, and most importantly, the revenue generated for your business.

OUR METHODOLOGY

The Landscape Growth System™

The operating system we install in every client’s business to ensure predictable, scalable revenue.

Local SEO

Owning search results

Speed-to-Lead

Instant prospect engagement

Reputation

Review generation flywheel

Paid Pipeline

Targeted ad campaigns

CRM Tracking

Full sales visibility

Reporting

Owner ROI dashboard

Justin Miller, Founder — The Lawn Agency
MEET THE FOUNDER

Justin Miller

Founder, The Lawn Agency

“I didn’t build this agency to be another marketing firm. I built it because I was tired of seeing good landscaping businesses fail because they couldn’t figure out the ‘online stuff’. We speak operator because we were operators. Our mission is to help 100 landscapers reach $10M in revenue.”

THE TEAM BEHIND THE SYSTEM

Niche Specialists, Not Generalists

A small, senior team of landscape-only marketing operators — not a roster of junior generalists assigned to your account.

Alex Rivera

Lead SEO Specialist

Sarah Chen

Paid Search Director

Marcus Thorne

CRM & Automation Lead

Elena Vance

Client Success Manager

How We Operate

Operator Language, No Agency-Speak

We talk about crews, trailers, and hardscape margins. We don’t hide behind jargon like ‘top-of-funnel engagement’.

Booked Estimates Over Vanity Metrics

A million impressions don’t pay the bills. We obsess over the only metric that matters: high-quality booked estimates.

Radical Transparency

You’ll see exactly where every dollar goes and which campaigns are driving the most revenue. No hidden data.

We Say No Often

If you’re not in the green industry or doing $2M+, we aren’t the right fit. We protect our focus to protect our results.

Trusted by landscaping owners across the United States

GREENPEAK
STONEEDGE
VISTASCAPES
LAWNPRO
TERRAFORM
10+
YEARS NICHE-ONLY
42
MARKETS CLAIMED
3.4x
AVG LEAD LIFT
94%
CLIENT RETENTION
ABOUT THE AGENCY

Frequently Asked Questions

Yes, exclusively. We serve landscaping, hardscaping, and lawn care companies doing $2M-$10M in annual revenue. We don’t work with any other industries.

Our team is fully remote across the United States, with founders based in the Mountain West. We serve clients in every state.

We serve landscaping companies in all 50 states. Schedule a call to check if your specific market is available — we only take one company per metropolitan area.

Our system is designed for established operators doing $2M-$10M in annual revenue. If you’re below $2M, we recommend reaching out when you cross that threshold.

Ready to See If We're a Fit for Your Market?

Free 20-minute call. No pitch deck. We’ll tell you straight if we can help.

“We don’t just build websites; we build revenue engines for the green industry.”

— JUSTIN MILLER, FOUNDER