Built for $1M-$10M landscape lighting installers and design firms tired of low-ball leads.
$5k–$20k
< 1 min
100%
0
Most lighting searches happen on mobile and end with a phone call.
Every operator sells the same trusted story. You need niche heroes.
You install, then they forget. Retention drips fix that.
Demand spikes burn out fast. We pre-load funnels before the spike.
We don’t run generic landscape ads. Every campaign is custom-built for your specific lighting operation, ZIP code, and revenue stage.
Most agencies optimize for clicks. We optimize for booked revenue. That distinction matters more in your niche than almost any other green-industry segment.
We specialize in $2M+ lighting operators.
Monthly strategy calls. A direct line to your strategist. Real numbers, no black boxes.
With our proprietary 36 point audit, we’ll show you:
‘Featured lighting campaign result — first 6 months.’
Twilight Reels + Pinterest dream-stage funnel.
Schedule live night-time demos via web funnel.
Why-LED and lighting-design educational SEO.
Bundle annual maintenance with every install.
High-velocity weekend lighting demo pushes.
Margin per install + maintenance attach reporting.
100%
Real-Time
100%
24/7
$9,800
78%
+224%
100%
+$190k
New annual revenue from twilight Reels campaign.
78%
Wave-up rate from showroom-style funnel.
4x
Increase in twilight demo conversions month-over-month.
Your outdoor lighting business creates jaw-dropping transformations — homes that look completely ordinary by day become architectural showcases after dark. You’ve got the design chops, the installation skills, and a portfolio full of proof. But here’s the problem: homeowners in your area aren’t finding you. They’re finding your competitors.
That invisibility? It’s bleeding revenue. Every single day. While you’re banking on word-of-mouth and waiting for the phone to ring, competitors are owning Google’s local results, pulling qualified leads through social media, and stacking their calendars with high-value projects. You’re left scrambling for whatever trickles in.
Research shows that 97% of consumers search online for local services — and if you’re nowhere in those results, you basically don’t exist to potential clients (source). Without a strong digital presence, you end up competing on price instead of design value, missing peak season windows when homeowners are actively planning outdoor improvements.
That’s where we come in. We build digital marketing strategies specifically for outdoor lighting companies. Not recycled contractor marketing. Targeted approaches that put your visual work front and center, position your design expertise, and bring in qualified local leads — consistently.
Outdoor lighting is a visual, high-consideration purchase that demands specialized marketing — the kind focused on showcasing design expertise and building local trust. Generic contractor marketing doesn’t cut it here. It completely misses the unique value of professional lighting design.
Think about it. Unlike commodity home services where price comparison drives every decision, outdoor lighting sales hinge on demonstrating aesthetic vision, technical skill, and the dramatic impact of professional design. Homeowners aren’t shopping for fixtures and labor. They’re investing in curb appeal, security, higher property values, and the ability to actually use their outdoor spaces after sunset.
And then there’s the geographic reality. You serve homeowners within a specific radius — people who have the right property type and budget for professional outdoor lighting. This calls for hyper-local targeting that makes you impossible to miss when someone nearby searches for lighting solutions.
Your most powerful marketing asset is visual proof of transformation. A before-and-after shot of a home going from forgettable to extraordinary after dark hits homeowners on an emotional level that no paragraph of text ever will. This visual-first mindset should run through every marketing channel you touch — your website portfolio, social media content, paid ads. All of it.
Competing on price is a race to the bottom. It undermines everything you’ve built. Your marketing should instead spotlight design expertise, quality materials, professional installation standards, and the long-term value of a properly designed system. Premium positioning pulls in better clients, supports healthier margins, and creates a business that actually lasts.
Free Download
Convert leads in under 5 minutes — the exact automation that doubles close rates.
We fine-tune your Google My Business profile, build local citations, and develop location-specific content so you show up when homeowners search for outdoor lighting services in your area — catching high-intent prospects at the exact moment they need you.
Local SEO is the bedrock of digital marketing for outdoor lighting companies. Why? Because it intercepts people who are actively looking for your services right now. Research shows that 76% of people who search for something nearby visit a business within one day (source). That’s a direct line from search visibility to revenue.
Your Google My Business profile is often a prospect’s very first impression. We make sure every section is fully dialed in: selecting ‘Lighting Contractor’ as your primary category, uploading high-quality project photos, publishing weekly Google Posts with recent work, and setting up a systematic review generation process that builds real social proof over time.
We build service area pages for each city and neighborhood you cover, each one targeted for location-specific keywords like ‘outdoor lighting in [city name]’ or ‘landscape lighting [neighborhood].’ These pages feature local project examples that show you know the area — and they help you dominate search results across your entire service territory.
Your website needs high-quality project galleries, before/after comparisons, and clear service area mapping to turn visitors into qualified leads. It’s your 24/7 salesperson — building credibility and capturing prospects even while you sleep.
Studies indicate that 75% of consumers judge a company’s credibility based on website design (NIH). Your site is either earning trust or losing it. There’s no middle ground.
Make your project gallery the centerpiece. Organize it by project type — architectural lighting, pathway lighting, pool and water features, outdoor living spaces — and by location. Every project should include multiple high-quality nighttime shots from different angles, with short descriptions explaining the design challenges you solved and the approach you took.
Before-and-after presentations deliver the strongest conversion impact because prospects can immediately picture the same transformation on their own property. We set up interactive slider tools so visitors can drag between before and after images, video reveals showing dramatic day-to-night shifts, and side-by-side comparisons that make the difference undeniable.
Free Blueprint
The exact 90-day system to launch new service areas — pick the market, build pages that convert, track every lead to booked revenue.
We zero in on Instagram, Facebook, and Pinterest — the visual platforms where homeowners discover and share outdoor lighting inspiration — making sure your best work reaches local audiences who are actively planning outdoor improvements.
Research shows that 71% of consumers who have a positive experience with a brand on social media are likely to recommend it to others (NIH). That makes these platforms serious word-of-mouth amplifiers.
Instagram is your primary social platform. It was built for visual content, and it reaches homeowners in the exact demographic that invests in outdoor lighting. We develop a content strategy around Instagram Reels featuring dramatic before-after transformations, Stories offering behind-the-scenes looks at your design process, and geo-tagged posts connecting your work to specific neighborhoods in your service area.
Facebook still matters — a lot — for reaching homeowners aged 35–65 who are most likely to invest in outdoor lighting. We use Facebook’s powerful local targeting tools: community group participation, ads aimed at homeowners within your service area (filtered by demographics and interests), and retargeting campaigns that follow up with people who’ve already visited your website.
We produce before/after transformation videos, installation process content, and design consultation clips that prove your expertise and build trust — using the most engaging content format available to set you apart from competitors still relying on static images alone.
Research shows that viewers retain 95% of a message when they watch it in a video compared to 10% when reading text (NIH). Video is hands-down your most powerful tool for communicating value and creating emotional connection.
Day-to-night transformation videos create a ‘wow’ moment that photos simply can’t match. We produce short-form clips (30–60 seconds) showing a property transitioning from daylight to full darkness as your lighting design comes alive. We also shoot time-lapse videos compressing the installation process and drone footage for larger properties that captures the full scope of your work.
Video content where you explain lighting design principles, walk through virtual property assessments, or answer common homeowner questions positions you as the local expert and trusted advisor. These educational pieces build authority and personal connection before a prospect ever picks up the phone.
We run a balanced approach — Google Local Service Ads for immediate local visibility and Facebook/Instagram Ads for visual showcase campaigns targeting homeowners in your service area. This way, you capture both high-intent searchers and prospects still in the inspiration phase.
Google Local Service Ads (LSAs) put your business at the very top of search results with a ‘Google Guaranteed’ badge that builds instant credibility. You only pay when someone contacts you directly through the ad. Low risk, high reward.
Alongside LSAs, we run Google Search Ads targeting high-intent keywords like ‘outdoor lighting installation [city]’ and ‘landscape lighting company near me.’ These campaigns grab homeowners who are actively searching for services right now — delivering qualified leads with strong conversion intent.
Facebook and Instagram ads are perfect for showcasing your visual work to homeowners who match your ideal client profile but aren’t actively searching yet. We build carousel ads featuring multiple project examples, video ads with dramatic transformations, and lead generation ads with built-in contact forms. Advanced targeting lets us reach homeowners within specific zip codes, in certain income brackets, who’ve shown interest in home improvement topics.
Most lighting operators see qualified leads in 7–14 days. Revenue lift typically hits in 60–90 days.
No — we serve the broader green industry but our lighting strategy is built from working with 42 niche-specific operators.
We integrate. Our system layers on top of your team to fill the gaps. We never replace good internal staff.
Flat-fee monthly: $1,500–$4,000 depending on tier. No percent of ad spend, no contracts.
Free 20-minute strategy call. We’ll show you exactly how we’d apply this to your business.
30+ QUALIFIED LEADS IN 30 DAYS — OR WE WORK FREE. NO LONG-TERM CONTRACTS.
Requires the recommended ad budget for your market. Full terms in your agreement.
