RETARGETING & REMARKETING

Stay In Front of Every Estimate Shopper Until They Book

97% of landscape website visitors leave without filling out a form. Retargeting follows them across Facebook, Instagram, YouTube, and Google Display until they come back and book — at a fraction of the cost of a new lead.

$18

AVG RETARGETING CPL

312%

RE-ENGAGEMENT LIFT

23%

OF BOOKED ESTIMATES

9.4x

AVG ROAS
THE LEAK

97% of Website Visitors Leave Without Booking

Cold Traffic Waste

You spent $200 to get them to your site. They left. Without retargeting, that $200 is gone forever.

Needs 7-12 Touches

Hardscape buyers visit your site 8+ times before booking. No retargeting = no path back.

Competitor Poaching

Generic competitors swoop in with discount offers while your prospect is still researching.

No Capture Follow-up

They downloaded your guide. Then nothing. No retargeting on email subscribers = lost revenue.

Retargeting and remarketing for landscape companies is the system of running paid ads across Facebook, Instagram, YouTube, and Google Display targeting people who already visited your website, downloaded a lead magnet, or engaged with your brand. Effective landscape retargeting brings cost per lead down to $15-$30 (vs $150-$300 for cold traffic) and drives 20-30% of total booked estimates.

What Landscape Retargeting Actually Includes

How the Retargeting Funnel Works

Cold visitor lands on site → leaves → gets retargeted on Facebook → returns to site → still doesn’t convert → gets retargeted on YouTube → returns → books. Most buyers need 5-12 touches.

Best Platforms for Landscape Retargeting (Ranked)

Facebook + Instagram

— Highest ROI for residential landscape.

YouTube

— Best for visual storytelling and authority.

Google Display

— Great for sheer volume and brand awareness.

Pinterest

— Critical for hardscape and design-build buyers.

Want These Channels Built For You?

We’ll set up your tracking pixels and launch your first retargeting sequence in under 14 days.

Audience Segmentation That Multiplies ROAS

Different ad creative for: viewed-pricing-page visitors, viewed-portfolio visitors, abandoned-form visitors, lead magnet downloaders, email subscribers, existing customers (upsell).

Creative Strategy for Retargeting

Before/after photos, twilight outdoor living shots, video testimonials, limited-season offers, urgency-driven messaging for shoulder seasons.

Free Retargeting Audit

We’ll audit your pixel tracking and remarketing potential in 48 hours.

MON–FRI 8A–6P CT
Sarah Jenkins
Luxe Landscapes
23% of Estimates

‘Retargeting is our most profitable ad spend. It keeps us in front of the big design-build buyers for months.’

$18

AVG RETARGETING CPL

312%

RE-ENGAGEMENT

23%

ESTIMATE SOURCE

9.4x

AVG ROAS

What You Get With Retargeting

Deliverable
Frequency
Pixel + tracking install
ONE-TIME
Facebook + Instagram retargeting
MONTHLY
YouTube video retargeting
MONTHLY
Google Display Network ads
MONTHLY
Email list custom audience sync
MONTHLY
Lookalike audience builds
QUARTERLY
Creative production + rotation
MONTHLY
Audience segmentation + tagging
MONTHLY
Monthly performance reporting
MONTHLY
Quarterly business review
QUARTERLY

Ready to Stop Letting Visitors Walk Away?

Free 20-minute strategy call. We’ll audit your current tracking and show you exactly how many leads you’re losing to no follow-up.

30-day money-back guarantee. No long-term contracts.