PAY-PER-CLICK ADVERTISING

Google Ads & LSA Management Built for Landscaping Companies

Paid campaigns engineered to filter out tire-kickers and book qualified estimate requests for $2M-$10M landscape, hardscape, and outdoor living companies. Every click is buyer-intent.

$142

AVG COST PER LEAD

92%

QUALITY LEAD RATE

8.2x

AVG RETURN ON SPEND

8.4x

ROAS IN 90 DAYS
WHY MOST LANDSCAPE COMPANIES ARE WASTING AD SPEND

We Stop the Bleeding and Start the Booking

Broad-Match Bleeding

Generic agencies bid on ‘landscaping’ and bleed cash on the kicker $50 mow searches. We use exact-intent targeting.

Wrong Bidding Strategy

Max-clicks bidding is the default. ROAS for landscape companies. We optimize for conversions, not clicks.

No Speed-to-Lead Pairing

Ads drive form fills at 11pm. No SMS auto-response. Lead is dead by morning. We bridge the gap.

Zero Conversion Tracking

Most agencies can’t tell you which keyword drove which booked estimate. We track everything to the dollar.

Pay-per-click advertising for landscape companies is the system of running Google Ads, Local Service Ads (LSAs), and Meta retargeting campaigns engineered to generate qualified $15k-$100k+ project leads and recurring service contracts. Effective landscape PPC filters out the kickers via keyword strategy, audience targeting, ad copy positioning, and landing page conversion design — delivering a sub-$200 cost per qualified lead and 5-10x return on ad spend.

WHAT LANDSCAPE PPC ACTUALLY INCLUDES

HOW WE FILTER TIRE-KICKERS BEFORE THEY CLICK

Negative keyword libraries built specifically for landscape (DIY, cheap, free, etc.) are just the start. We use audience exclusions for low-income ZIP codes and ad copy that explicitly mentions project minimums to disqualify bargain hunters before you pay for the click.

GOOGLE LSAS: THE HIGHEST-INTENT CHANNEL

Google Guaranteed badge = pay-per-lead pricing. Booked estimate requests directly from Google. We manage your LSA profile, monitor every lead, dispute unqualified leads, and optimize the funnel to ensure your cost per lead stays low.

Want These Channels Built For You?

We specialize in $2M+ landscape operators.

BEST PPC STRATEGY BY SERVICE TYPE

Hardscape & Outdoor Living

Search Ads targeting high-intent keywords paired with visual social retargeting to show off your finished work.

Lawn Maintenance

LSA dominance + hyper-local neighborhood targeting to maximize route density and recurring contract volume.

Tree Services

LSA dominance for emergency removals + storm-surge campaigns ready to deploy the moment a weather event hits.

WHY SPEED-TO-LEAD MULTIPLIES ROAS

A $200 lead that gets called in 60 seconds closes at 78%. The same lead called after 24 hours closes at 12%. Your PPC campaign we run is paired with <60-second SMS auto-response to lock the customer before they shop further.

REAL CONVERSION TRACKING

We track booked estimates, signed contracts, and revenue per keyword. Not just clicks and form submissions. Reporting shows actual ROAS, not vanity metrics. You’ll know exactly which keywords are funding your growth.

BUDGET STRATEGY FOR LANDSCAPE PPC

Budget allocation typically ranges vary by company size and market competition. We provide expected CPA by service and clear scaling thresholds, showing you exactly when to layer LSAs, Search, and Performance Max for maximum impact.

Free PPC Audit

We’ll audit your current campaigns and show you where you’re wasting budget.

MON–FRI 8A–6P CT
Steve Rogers
Greenline Outdoor
8.4x ROAS IN 90 DAYS

‘We finally have a predictable way to scale.’

$142

AVG COST PER LEAD

92%

QUALITY LEAD RATE

8.2x

AVG ROAS

<60s

LEAD RESPONSE

What You Get With Landscape PPC Advertising

Deliverable
Frequency
Campaign strategy + buildout
ONE-TIME
Google Ads management
MONTHLY
LSA management + dispute
MONTHLY
Meta retargeting
MONTHLY
Performance Max management
MONTHLY
Negative keyword maintenance
MONTHLY
Landing page A/B testing
MONTHLY
Call tracking setup
ONE-TIME
Conversion tracking setup
ONE-TIME
Monthly performance reporting
MONTHLY
Quarterly business review (QBR)
QUARTERLY
Budget reforecasting
QUARTERLY
CLIENT WIN — PPC ADVERTISING

Oasis Outdoor Living — Phoenix, AZ

8.4x

ROAS IN 90 DAYS

-32%

COST PER LEAD

+212%

BOOKED ESTIMATES

‘The Lawn Agency’s PPC strategy completely changed our business. We’re finally getting leads from the neighborhoods we actually want to work in.’

Also Powering These Results

Website Design

Convert those expensive ad clicks into booked estimates with a high-performance, conversion-focused website.

SEO

Dominate the local map pack and organic search results for long-term, sustainable lead flow.

Retargeting

Stay top-of-mind for premium buyers who have visited your site but haven’t converted yet.

PPC Advertising Questions

For $2M+ operators, we typically recommend a minimum starting ad spend of $3,000-$5,000 per month to see significant data and ROI. However, this varies by market and service. We help you calculate your target CPA to determine the ideal budget for your growth goals.

LSAs charge per-lead (not per-click) and feature the Google Guaranteed badge — highest intent, highest trust. Google Ads charge per-click but offer broader targeting and creative control. We run both, allocating budget where it converts best.

Most campaigns hit positive ROI in 30-60 days. We see major step-changes at 90 days as Google’s machine learning has enough conversion data to optimize aggressively.

We manage 100% of the day-to-day. You set the monthly budget cap. We provide a weekly performance report and a monthly strategy call so you stay in full control.

Ready to Stop Wasting Ad Spend?

Free 20-minute strategy call. We’ll audit your current campaigns and show you exactly where you’re losing money on the kickers.

30-day money-back guarantee. No long-term contracts.