ANALYTICS & TRACKING

Real Revenue Attribution. Not Vanity Metrics.

GA4, call tracking, GHL dashboards, and end-to-end revenue attribution that shows you exactly which marketing dollar drove which booked estimate. Built for $2M-$10M landscape operators who want booked estimates — not click counts.

100%

REV ATTRIBUTION

Real-Time

OWNER DASHBOARD

24/7

MOBILE ACCESS

100%

ACCURACY
THE BLIND SPOT

Most Landscape Companies Are Marketing Blind

Vanity Metrics Only

Reports full of clicks and impressions — zero info on booked estimates or closed projects.

Calls Aren't Tracked

60% of leads come via phone. Without call tracking, you have no idea what drove them.

Last-Click Bias

The Google Ad that started the journey gets zero credit; then gets cut from the budget.

No Real-Time View

Monthly PDF reports arriving 2 weeks late. By then, problems have already compounded.

Analytics and tracking for landscape companies is the system of installing end-to-end revenue attribution — GA4, call tracking, CRM pipeline tracking, and real-time owner dashboards — that connects every marketing touchpoint to actual booked estimates and closed projects. Effective landscape analytics shows you cost per booked estimate (not cost per click), revenue per channel, and which campaigns drive premium $15k+ projects vs commodity work.

What Landscape Analytics Actually Includes

Why GA4 Is Not Enough on Its Own

GA4 tracks website behavior. It doesn’t track phone calls, doesn’t connect to your CRM, doesn’t show booked estimates vs form fills. You need GA4 + call tracking + CRM + a unified dashboard.

Call Tracking: The Most Critical Layer

60% of landscape leads call instead of filling forms. Without call tracking, you have no idea which marketing campaign drove the call. We install dynamic call tracking that swaps phone numbers based on traffic source.

Want These Channels Built For You?

We’ll clean up your tracking and build your custom owner dashboard in under 21 days.

Multi-Touch Attribution: Beyond Last-Click

A buyer sees Facebook ad → searches Google → visits website → leaves → sees retargeting → comes back via Google Ad → calls. Last-click gives all credit to the second Google Ad. Multi-touch shows the full journey.

Real-Time Owner Dashboard

Built in Looker Studio or GHL dashboards. Shows daily booked estimates, monthly revenue trajectory, cost per estimate by channel, lead source breakdown, pipeline value. Accessible from your phone.

Free Analytics Audit

We’ll audit your current tracking setup and identify attribution gaps in 48 hours.

MON–FRI 8A–6P CT
Jason Miller
Miller Hardscape
100% Visibility

‘For the first time in 10 years, I know exactly which marketing channel is paying for my trucks. No more guessing.’

100%

REVENUE ATTRIBUTION

Real-Time

OWNER DASHBOARD

60%+

CALLS TRACKED

24/7

OWNER ACCESS

What You Get With Analytics & Tracking

Deliverable
Frequency
GA4 setup + event configuration
ONE-TIME
Call tracking install + dynamic numbers
ONE-TIME
GHL pipeline configuration
ONE-TIME
Multi-touch attribution modeling
ONE-TIME
Custom owner dashboard build
ONE-TIME
Search Console integration
ONE-TIME
Monthly performance reporting
MONTHLY
Conversion tracking audits
MONTHLY
Quarterly business review (QBR)
QUARTERLY
Dashboard maintenance + updates
MONTHLY

Ready to See What's Actually Driving Revenue?

Free 20-minute strategy call. We’ll audit your current tracking and show you exactly where your data is lying to you.

30-day money-back guarantee. No long-term contracts.