OUR ENGAGEMENT PROCESS

Four things make it its own animal:

• It is front-loaded by season. 60–70% of your yearly search demand hits in a tight March–June window. If you turn on marketing in April, you are bidding against everyone at the most expensive time of year. Winners build the pipeline in January and February, when clicks are cheaper and inboxes are empty.
• It is a local trust sale, not a click sale. Nobody hands a stranger $12,000 to rebuild their backyard off one ad. Google reviews, real job photos, and how fast you call back matter more than a clever headline.
• The lead is worthless if you are slow. A landscaping lead goes cold in minutes. A 5-minute callback gets roughly 8x the contact rate of waiting 30 minutes. Most contractors lose jobs in the gap between the form fill and the callback, not in the ad.
• Job value swings wildly. A $65 mow and a $40,000 hardscape need totally different marketing. Blend them and you either drown in cheap leads or scare off the big ones.

The whole outdoor trade: lawn care, landscaping, hardscape and outdoor living, irrigation, tree, and pest control. We know the money is not the same across them — a maintenance route is recurring but thin, a design/build job is a big one-time ticket — so we market each one for how it actually makes you money.

Yes, and this is the whole game. We can dial for high-ticket design/build (long sales cycle, fewer but bigger jobs) or volume maintenance (fast, recurring, route density). We target by keyword intent, ad type, and service-area radius. Example: we push paver patio installer searches and Local Services Ads for premium work, and tighten the radius so your crews are not driving 45 minutes for a $50 job.

Deliberately, on three fronts:

• Targeting: bid on high-intent, high-ticket terms — patios, retaining walls, outdoor kitchens, full landscape design — not cheap lawn mowing.
• Proof: your site and ads lead with your best portfolio photos and premium reviews, because design/build buyers shop on craftsmanship, not price.
• Filtering: we screen out bargain hunters with the ad copy and intake questions, so your estimators spend time on real projects.

We run a calendar, not a light switch:

• Fall and winter: build the pipeline for spring, lock in commercial bids (property managers set next-year budgets now), and capture early homeowners while clicks are cheap.
• Early spring: scale hard — this is the demand spike. Budgets go up, response time gets tighter.
• Peak summer: protect margin, push higher-ticket jobs, and do not overspend on leads you cannot crew.
• Late season: pivot to fall cleanups, aeration, snow, or holiday lighting — whatever fills your off-season.

Yes — and for home services it is often the best dollar you spend. LSAs sit at the very top of Google, you pay per lead instead of per click, and the Google Guaranteed badge builds instant trust. We handle setup, the license and insurance verification, lead disputes (you should not pay for junk), and review velocity, since LSA ranking is driven by reviews and response rate.

We are built for established operators, not brand-new one-truck startups. If you have crews, a service area, and room to take on more work, you are our lane. We will tell you honestly on the call if your market cannot support our guarantee — we do not take clients we cannot win for.

Often no — we start getting you leads with what you have. But if your site buries your phone number, has no reviews, loads slow, or shows zero real job photos, it is leaking money and we will show you exactly where. We fix the highest-impact leaks first instead of holding leads hostage behind a 3-month rebuild.

Volume is easy to fake; quality is what pays your crews. We track leads by source, service type, and whether they turned into a booked estimate. If a keyword or ad brings clicks but no real jobs, we cut it. You should never pay us to generate leads outside your service area or for services you do not offer.

It depends on the job:

• Maintenance and small jobs: hours to days. So we win on speed — fast callback, easy booking.
• Design/build ($10k+): weeks to months, multiple touches, often a spouse involved. So we set up follow-up automation and retargeting to keep you in front of them until they sign, instead of one call and silence.

We match the follow-up to the ticket size. Big jobs do not close on the first call, and we do not treat them like they should.

30 qualified leads in your first 30 days. Miss it, and we work free until we hit it. We can say that because we only sign clients whose market supports it, verified on the discovery call.

Live within 48 hours of onboarding — real ads in market, real funnels live. Onboarding is one 60-minute call. No 90-day setup where you pay for nothing.

No long lock-in. We ask for the first 90 days so the work compounds, then it is month-to-month with 30 days notice.

Yes — and we run them as two separate machines, because the buyers are very different from each other. For example:

• Residential: emotional, fast, local. Won on Google, LSAs, reviews, and speed-to-lead.
• Commercial: slow, bid-driven, relationship sale. Property managers and HOAs award contracts on credibility and RFPs, planned months ahead. Won on your website authority, case studies, and steady outreach — not a book now button.

We do not blend the message. Mixing them makes both weaker.

Three things:

• We only do the outdoor trade — no learning curve on your dime.
• Straight reporting on booked jobs and revenue, not quarterly impressions.
• 48-hour launch and a 30-leads guarantee — we put our money where our mouth is.